John Lewis' has revealed its new television advert for Christmas will feature a track by Ellie Goulding - a cover of Elton John's 'Your Song'. The retailer's previous adverts have been popular with audiences with the cover tracks which feature on them typically rocketing up the charts.
Last Christmas' campaign saw Taken by Trees' cover of Guns N’ Roses’ 'Sweet Child O’ Mine' peak at number #23 on the UK singles chart in 2009, while earlier this year Fyfe Dangerfield's cover of the Billy Joel track 'Always A Woman' flew into the top 10 after it was used during the shop's ‘Never Knowingly Undersold’ ad campaign.
The 60-second advert will feature the track by Ellie Goulding, which is available on iTunes from today, accompanied by pictures of people wrapping up presents.
The advert will premiere in tomorrow night's sixth live show of The X Factor.