Pictures of the new Celebrity Big Brother 2014 Diary Room chair have been revealed this afternoon.
The huge golden chair sits proudly in the centre of the most important room of the house, looking as glamourous as the rest of this year's rooms.
The CBB house has had a high class upgrade featuring chandeliers, a grand fireplace and opulent surroundings.
However despite all the glitz that awaits the Celebrity Big Brother 2014 contestants, is this house simply a gilded cage?
While the house may look inviting, once in Big Brother’s grasp, this year's latest celebrity housemates will learn the hard way that Big Brother is the boss.
As usual the show will be packed full of twists and turns, starting from the get-go, when on launch night Big Brother will be unleashing his biggest twist yet…
Emma Willis hosts the live launch show from 9PM on Channel 5 this Friday night.