Here's a first look at the very royal Celebrity Big Brother 2014 house!
The CBB house has had a high class upgrade featuring chandeliers, a grand fireplace and opulent surroundings.
But despite its glamour, is this house simply a gilded cage? The house may look inviting but once in Big Brother’s grasp, housemates will learn the hard way that Big Brother is the boss.
As usual the show will be packed full of twists and turns, starting from the get-go, when on launch night Big Brother will be unleashing his biggest twist yet…
Of course their every move will be under scrutiny as they will be constantly filmed by the 45 cameras that dominate every corner of the house.
Each and every night viewers will be entertained with house action from the past 24 hours leading up to the all-important evictions.
A show source teased today: "We want to make them feel at home. That way, when we drop in a few shocks and twists, it will cause chaos.
"They must never forget that Big Brother is always in charge!
When it comes to next year's rumoured Celebrity Big Brother line up, some of the stars linked to the latest series include model Katie Price, TOWIE's Sam Faiers, Made In Chelsea hunk Ollie Locke, former Strictly star Nancy Dell’Olio, N-Dubz rapper Dappy and comic Jim Davidson.