Here's a first look at the new eye logo for Celebrity Big Brother 2013.
The latest series of the Celebrity version of the show will start later this month for a three week run.
The glitzy spin on the current eye however won't be reflected in the house, which will retain its current basic eco feel.
They'll get to enjoy a special gym, but they probably won't need to use it too often having to provide power to the house with a bike in the bedroom, and water by pumping in the garden.
An insider told the Daily Star newspaper this week: “We will not have much time between the end of the current series and the beginning of the celebrity version so they might be surprised by what they end up with.”
Bosses are already building their line up, with football pundit Ron Atkinson and model Sophie Anderton amongst the rumours.
They're set to be joined by Loose Women star Carol McGiffin and Geordie Shore's Charlotte Crosby.