Here's a look at the new version of the iconic Big Brother eye for Celebrity Big Brother 2013.
The new series kicks off soon on Channel 5, and this week has seen bosses reveal a new "ice" themed identity for the series.
It'll be the show's fourth run on Channel 5 since moving from Channel 4 back in 2010.
Stars lined up for the new series are set to include X Factor's Rylan Clark, Katie Price and even rocker Meat Loaf.
The three week long series will start next month in the first week of January.