PICTURES! Celebrity Big Brother 2012 housemates become Gods and Mortals!

CBB_DAY 12_JULIE IS FED BY ONE OF THE HEAVENLY CHERUBS

Here's the pictures from the first day of this week's new Celebrity Big Brother 2012 shopping task.

In order to win a luxury shopping budget this week, the housemates have been split into Gods and Mortals.

The Gods - starting with Julie and Martin - must put the mortals through tough trials and decide which mortals should join them as gods.

The Gods get to enjoy the life of luxury and even get to watch the other housemates in the house via the 'all seeing eye' in their secret room, but it'll be up to them and them alone to win the luxury shopping budget tomorrow night.

Browse the snaps below...

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