The Celebrity Big Brother 2012 housemates found themselves enjoying custard pies in the face as part of this week's shopping task.
Earlier today Big Brother gave the group £1,000 to spend. For every £1 they spend today, they'll get £1 to spend for tomorrow's shopping list.
But this is Big Brother, and in order to spend money the group must make forfeits, from taking a pie in the face at Big Brother's funfair to dressing in rather revealing outfits!
Browse the snaps below...