The X Factor 2013 live shows could see Twitter voting, it’s been revealed.
Voting via the social network is already available in the States but has struggled to take off here in the UK.
Channel 5 became the first UK broadcaster to offer voting via Twitter for Big Brother last year, but only trialed the method for one poll to decide a wildcard housemate.
While voting via Facebook and online has now become more popular – with Sky1’s Got To Dance BBC Let’s Dance both allowing free votes via their official websites – The X Factor has continued to stick with the phone votes alone.
That could all change this year however as bosses attempt to revamp the show, if it won’t hurt the bottom line too much.
A source told the Daily Mail newspaper today: “It’s a real shame that profits are being put first, because so many people use free websites like Twitter while watching their favourite talent shows.”
X Factor boss Simon Cowell said this week that “every aspect” of the show will be reviewed for its tenth series.
“The format is ten years old and any format that has lasted that long, you have to change the format because the inevitable result is if you don’t [the ratings] will go down,” he said. “Every aspect of the show [will be changed] in some particular way. It will look like a slightly different show to one you have seen before.
“My job is to try and make the show better than it was two or three years ago.”