Defiant Voice UK coach Will.i.am has said he refuses to stop tweeting about the show, despite again getting told off by show bosses.
The Black Eyed Peas star was even tweeting pictures from the weekend’s show, including snaps of Cheryl Cole’s performance.
Will admitted this week that he had spoken to producers about live tweeting, but told them he wasn’t going to stop.
He said: “They said, you’re tweeting, I said yeah, they said maybe you shouldn’t, so I said no.”
Will explained: “There are 3 things happening: People are watching at their home, on their computer, on their phone and maybe even their tablet.
“If we’re only paying attention to the TV screen then we’re ignoring this whole generating who are absorbing content in a different way.”
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