The Voice UK: Holly Willoughby says she can't help but show off her boobs!

Holly (The Voice UK)

The Voice 2012 host Holly Willoughby has insisted she’s not been revealing her boobs for ratings, insisting that she just can’t help but show off her ample bosom!

The blonde beauty has been wearing some decidedly revealing outfits on the live shows recently, featuring some plunging necklines.

But Holly insisted: “When you’re a curvy girl it’s difficult to wear something that doesn’t do that anyway.

“My boobs are my boobs – they’re there. And there’s not much I can do about that.”

Speaking to The Sun on Sunday, Holly added: “I don’t have the producers telling me what to wear – I’m very anti that. I’m not a model so I have to wear what suits me, so I stick to my guns on that one.”

And Holly blamed Celebrity Juice host Keith Lemon for the nation’s fascination over her cleavage.

She told the newspaper: “I kind of blame Keith actually. The fact he calls me Willoughbooby has given everyone permission to talk about my boobs constantly.”