The BBC could face legal action from Virgin Holidays after it accused the broadcaster of copyright infringement over Introduced in last weekend’s live shows, the talent contest’s ‘V-Room’ segments feature host Reggie Yates chatting to contestants backstage and reading out comments sent in from viewers via social networks.
However, Virgin believes its customers have been left confused as it currently runs two ‘V-Room’ branded lounges at Gatwick and Manchester airports.
In a statement, the travel company said: “Following the transmission of The Voice on Saturday 28th and Sunday 29th April, it has been brought to our attention that the contestant waiting area has been given the title V-ROOM.
“Virgin Holidays has two V-Room leisure lounges at Gatwick and Manchester airports, the former of which has been open for more than four years.
“These lounges are exclusively for the use of Virgin Holidays customers, and are designed to give them a spacious, and well appointed area in which to relax with their families prior to catching their flight.
“They are extremely popular with our customers. We are the only holiday company in the UK to offer this service, and the V-Room concept is an integral element of our Rockstar Service offering.”
It continued: “In the light of this, and the confusion this is causing our customers who are questioning the motives of the BBC in online conversations because they are unsure which property is which; Virgin Holidays is currently exploring whether the use of the term in The Voice represents a copyright infringement and if it is proven to be so, will consider appropriate legal action.”
The ‘V-Room’ name is used in various international versions of The Voice, including the American and Australian series.
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