The new BBC One talent show sees each of the four panellists – Will, Jessie J, Tom Jones and Danny O’Donoghue – pick ten acts each in the ‘blind’ auditions, before they personally develop each one for the following stages.
Speaking ahead of its launch, the Grammy award-winning Black Eyed Peas frontman said: “Throughout my career when I have coached people, it has always been all about being someone’s friend.
“I want to go about The Voice with the same perspective in the sense that a friend is better than being a mentor or coach. I really want to be able to give my team my perspective on the music business.”
He added: “I really enjoy producing, composing and arranging and I am hoping to transfer my insight and experience onto the team I have picked.”
The Voice UK begins on March 24th, going head-to-head with ITV rival Britain’s Got Talent.
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