The Apprentice 2012 candidates are tonight set a task to promote English Sparkling Wine.
Summoned by Lord Sugar in the early hours, he tells the group: “In Britain last year we imported 35 million bottles of champagne, but lots of people have no idea how good our home-grown product is.
“English sparkling wine has won many awards and is far superior to some brands of champagne. It’s your job to raise awareness of English sparkling wine.”
With Phoenix two team members down, Lord Sugar decides to mix the teams up, asking them to pick a member of Sterling to join them. They quickly select Nick.
The teams must create a new image for the English sparkling wine industry, design a website and online marketing campaign and then pitch their campaign to leading figures in the industry. The team they decide had the best campaign will win, and on the losing team, one candidate will be fired.
On Phoenix, Tom volunteers as Project Manager, despite also having taken on this role last week, due to the fact that he has expertise in the area and runs a wine company.
Let’s hope this week his expertise proves a bit more helpful.
Meanwhile on Sterling, Ricky is picked as Project Manager, and he is more than aware of the fact that his rival, Tom, has much more experience in the field, admitting, “I have probably only drunk wine once or twice in the past, I hate the stuff.”
The team decides to pick a generic, easily identifiable, name for the wine, opting for Stephen’s suggestion of ‘Grandeur’. Nick Hewer is less than impressed with this, “one of Stephen’s few contributions was the word, Grandeur, as a generic name for English sparkling wines. It’s a French word….”
The Apprentice airs tonight at 9PM on BBC One.
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