Laura Hogg has become the latest candidate to be fired on The Apprentice 2012, after a task which saw the contestants buy and sell street art.
The candidates had to represent two urban artists and sell their work to customers, collectors and clients, with mixed results.
In the boardroom, the results were close.
Sterling – led by Gabrielle – had total gallery sales of £11,630, giving a commission of £4,579.65.
Phoenix – led by Tom – had total gallery sales of £5,980, giving a commission of £2,442. Together with a commission of £2,000 from their clients sale, the total commission for the team was £4,442
Phoenix were devastated at their loss, with Project Manager Tom taking the responsibility, “it was my strategy and we didn’t get Pure Evil, so it’s my fault, both of them, simple as that really.”
Back in the boardroom, the team admitted that, in hindsight, choosing to represent James Jessop was the wrong strategy. Laura stated that, “it was almost like we only had the one artist there,” and Lord Sugar revealed that they didn’t sell any of his work.
Tom stated that he feels they could have sold a bit more in the gallery and Lord Sugar informed him that Adam was the top seller, with Laura only selling £750 worth of art. When Laura sad that she finds it hard to pinpoint what went wrong, Lord Sugar replied, “maybe you’re just not a good sales person, maybe you’re just not a good business person,” but Laura strongly denied this.
Selecting Jade and Laura to return to the boardroom, Lord Sugar delivered his final verdict: “Tom – on this task alone, two massive big flaws, the loss of Pure Evil and the choosing of James (Jessop). Those decisions caused the fact that you didn’t sell as much as the other people did.
“Jade – stretching beyond this task a little bit is my worrying concern about your indecisiveness. In not pushing forward one of the other people from Bristol, that I think was another big error…
“Laura – you think you’re a good person, you’re certainly a good talker. I’m not totally convinced that you should remain in the process so Laura – You’re Fired.”
As she was driven away in a black cab, Laura reflected: “I’m feeling pretty gutted at the moment, especially since I am so confident in my own sales ability and I can’t believe that’s what sent me home.”
The Apprentice 2012 continues next Wednesday on BBC One.
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